# Build or buy — SoftFix LLC blog

Custom or off-the-shelf, native or cross-platform, website or web app: the decisions before the build.

## [Website or web app: which one does your business need?](https://softfix.dev/blog/website-or-web-app)

A website tells people about you; a web app lets them do something — log in, book, order, track, manage. If visitors mostly read and then contact you, you need a website. If they need accounts, their own data or a workflow that changes what they see, you need a web app. Many businesses need both: a fast public website for search and sales, and an app behind a login for customers or staff.

## [Native vs cross-platform apps: which should you build?](https://softfix.dev/blog/native-vs-cross-platform-apps)

For most business apps, a cross-platform framework such as React Native or Flutter is the better choice: one codebase ships to iOS and Android, costs less to build and maintain, and performs well for forms, lists, maps, payments and notifications. Go fully native when the app depends on heavy graphics, advanced device hardware or the newest platform features on day one.

## [Custom CRM vs off-the-shelf: how to decide](https://softfix.dev/blog/custom-crm-vs-off-the-shelf)

Choose an off-the-shelf CRM when your sales process is standard and you want to start this week. Choose a custom CRM when your process is what makes you different, when you pay for several tools stitched together, or when per-seat pricing and coarse permissions hold you back. Many businesses start off-the-shelf and move to custom once the workarounds cost more than the build.

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