# Growth & marketing — SoftFix LLC blog

Getting found by Google and AI, launching a product and building a brand people remember.

## [Launching a software product: the marketing checklist](https://softfix.dev/blog/software-launch-marketing-checklist)

A good launch is mostly preparation. Before launch day you need a clear one-sentence positioning, a website that explains the product and captures interest, a list of early users who already want it, and a short plan for where you will announce it. After launch, the work is listening: measure where users come from, where they drop off and what they ask for, then improve the product and the message together.

## [How to make a business website rank — and get cited by AI](https://softfix.dev/blog/website-seo-and-ai-visibility)

Search engines and AI assistants reward the same foundations: content that is in the HTML rather than only rendered by JavaScript, one clear topic per page, structured data that names your organisation and services, fast and stable pages on mobile, and content that answers real questions directly. SEO gets you ranked, answer engine optimisation (AEO) gets you quoted, and generative engine optimisation (GEO) gets you cited by AI assistants.

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