{/} The SoftFix blog
Blog
Straight answers to the questions we hear before every project — what software costs, whether to build or buy, how to fix what you already run — plus notes from building our own products. New posts every week.
$ ls ~/blog | wc -l → 14 posts · 6 topics · 2 writers
All posts
- No. 13 · Behind the build3 min readHow we built softfix.dev: fast, prerendered and readable by AIThe decisions behind our own website: React prerendered to static HTML, a Markdown copy of every page for AI assistants, structured data, strict security headers and no tracking cookies.Hesham · Read
- No. 12 · Planning & cost3 min readHow to write a software project brief (with a template)What to put in a brief for a software development company — goals, users, features, integrations, budget and timeline — so you get accurate quotes and fewer surprises.Hesham · Read
- No. 11 · Growth & marketing3 min readLaunching a software product: the marketing checklistWhat to have ready before you launch an app, SaaS or software product — positioning, the website, early users, launch channels and what to measure afterwards.Magdy · Read
- No. 10 · Fix & maintain3 min readWhy is my website slow — and how do I fix it?The usual reasons a business website is slow — heavy images, too many scripts, slow hosting, render-blocking code — how to measure it properly and what to fix first.Hesham · Read
- No. 09 · Build or buy3 min readWebsite or web app: which one does your business need?The difference between a website and a web app, what each costs to run, and the simple questions that tell you which one your business should build first.Hesham · Read
- No. 08 · Planning & cost2 min readHow to choose a software development companyWhat to look for in a software development company: real shipped products, a clear process, fixed scope and price, who owns the code, and support after launch.Hesham · Read
- No. 07 · Fix & maintain2 min readSoftware maintenance: what it includes and what it costsWhat software maintenance covers — bug fixing, updates, security, performance — the four types of maintenance, what it typically costs per year and how care plans work.Hesham · Read
- No. 06 · Growth & marketing2 min readHow to make a business website rank — and get cited by AIHow to make a business website rank on Google and get quoted by AI assistants: rendering, page structure, structured data, speed and answer-first content.Magdy · Read
- No. 05 · Automation & AI2 min readWhich business processes should you automate first?How to choose your first automations — data entry, approvals, reports, customer questions — and add AI assistants safely, with a measurable return.Hesham · Read
- No. 04 · Fix & maintain2 min readFix or rebuild? What to do with legacy softwareSlow, buggy or abandoned software doesn’t always need a rewrite: how to audit it, when to improve it step by step, and when a rebuild is cheaper.Hesham · Read
- No. 03 · Build or buy2 min readNative vs cross-platform apps: which should you build?React Native, Flutter or fully native Swift and Kotlin? A plain-English comparison of cost, performance, time to market and maintenance for business apps.Hesham · Read
- No. 02 · Build or buy2 min readCustom CRM vs off-the-shelf: how to decideWhen a ready-made CRM is the right call, when a custom CRM pays off, and the questions that tell you which one your business actually needs.Hesham · Read
- No. 01 · Planning & cost3 min readHow much does custom software cost?What actually drives the cost of custom software — scope, platforms, integrations, design and support — and how to get a reliable fixed quote before you commit.Hesham · Read
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